Website Marketing
Search Engine Optimisation
As standard your website will be submitted to the major Search Engines (such as Google
and Yahoo!).
For an extra cost your website can also be optimised for these Search Engines. Search Engine Optimisation (SEO) can increase the chance that your website will appear near the top
of the listings for relevant searches and therefore increase the volume and quality of traffic to your website.
Pay-per-Click Management
The major Search Engines offer the opportunity for your website to be listed at the top of
the listings for relevant keywords through the 'Pay-per-Click' service.
You can choose keywords that are relevant to your website and each time that word is searched for, your website
will appear at the top of the listings. If that user then clicks on your website you will pay a set price to the
Search Engine company.
For an additional cost, Cherry Pip Designs will manage your keywords and prices for your 'Pay-per-Click campaign' to ensure that you
are making the most from this option, which will improve your chance of meeting your business targets.
Link Management
A key factor in marketing your website and attracting your potential customers is to set up link partnerships with related websites and online trade directories and trade associations.
Cherry Pip Designs will set up and maintain these link partnerships with the websites of your choice for an extra cost.
Web Directory Submission
Many potential customers will look for product and service providers through online directories such as
Yell.com and Thomson Local.
For an additional cost, Cherry Pip Designs can help to ensure that you are one of the first entries they see by adding your business details to these directories and
including a link to your website.